Disruptive Excellence
Disruptive Excellence
Creativity for Disrupting is Everywhere
Thursday, November 25, 2010
I am first and foremost a scientist. It is from this passion that my creativity for sales and marketing emanates. One of the most unique science projects I ever participated in investigated Spiders on Drugs. The task was actually inspired by a young summer student with a love for everything mathematical. At the time, our research group was heavily involved in the mathematical modeling of voronoi grids. This was a way to add statistics to images that looked like otherwise random shapes. Among the more practical applications one finds is this sort of science is used to lay out voter registration districts. Is anything political really practical?
I digress.
The idea is actually pretty simple. One takes what looks like random multi-sided shapes drawn with straight lines and then starts plotting some of their geometric characteristics. How many sides are there? How long is an average side? What is the area? What are the the same answers for the adjoining neighbors? It’s a way to take a repeatable peek into an otherwise random looking pattern or image.
We were actually able to do quite interesting work in chemical toxicity testing, creating some interesting tests for chemical toxicity for heavy metal poisoning (like lead, selenium, cadmium, etc...).
We also had a little fun.
As it turns out, it had been long known that spiders have webs that vary with the environment. These spiders had even been flown on Skylab Missions in the early 70s to see what a Zero-G web might look like. The webs also had a strong dependence to spiders being exposed to various pollutants and even psychoactive drugs. The problem was that beside the squinty-eyed chuckle and whoooooooa from someone looking at these stoned-spider creations, spider webs created by druggie spiders weren’t of particular use to science...until we sprinkled a little voting district know-how on them.
As it turns out, the patterns formed by these webs had some very interesting correlations to the work we did on the metal-poisoning work toxicity analysis research we were already studying. It was actually interesting fundamental science. Out of context the headline reads: NASA Studies Spiders on Drugs, because the reality of Using Spider-Webs to Determine Toxicity just isn’t any fun.
But this AMAZING art project was absolutely not imagined when we did this work. I am simply astonished by the beauty of this project and to think of the disruptive evolutionary path our science took to become art in Paris - WOW!
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“It would be possible to describe everything scientifically, but it would make no sense; it would be without meaning, as if you described a Beethoven symphony as a variation of wave pressure.”
- Albert Einstein
(photos copyright Guillaume Lehoux - all rights reserved)
It’s an honor to be part of it if only as an inspirational spark. The YouTube video that spoofed this study had over 25 MILLION hits since it was first uploaded in 2006. This is another example of art that has resonated and all from a project that was simply designed to inspire a young student to follow her passion in mathematics. Ironically, the images are now part of a T-Shirt campaign in Australia to entice students to sign up for scientific journal, New Scientist as well... This was one of my favorite journals in college.
The real lesson is that creativity, disruptive excellence, can come from the most unsuspecting places in your organization. I hope that Guillaume is successful in getting this project to market. I would love nothing more to see the laughter as a card-carrying Californian tried to fill one of these with M&Ms. There is a message in this creativity: your next creative idea could be lurking in some dusty old NASA paper, a stained cookbook, or a photo album. You just have to open your mind to see these ideas with a new purpose.